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Why is Somebody Else Getting Rich and Famous
Telling People What You Know?

Barbara Winter shares how she learned to think like an expert.

Why is Jamie Oliver a household name and your Aunt Ruth, a fabulous gourmet, known only to her family? Why do people with expertise to share labor in obscurity while others are eagerly sought by the media, publishers and for high-paying speaking engagements?

It’s not credentials, experience or luck that separates the known from the unknown. The difference is so subtle that most people miss it.

And, yet, many people think that they lack what it takes to be perceived as an expert. It’s more likely that what they lack are the tools they need to start moving down this road.

I want to tell you how I discovered this success secret that has made an enormous difference in my entrepreneurial life. When I began my first business, a personal development training company for women, I was completely unknown. After a few frustrating attempts to advertise my business, it occurred to me that it would be helpful if I were perceived as an expert. How was I going to do that? I had no idea.

I began studying and analyzing the experts that I saw being interviewed, writing books and headlining conferences. What I discovered astonished me. No matter what field the expert was working in, the tools that they used were identical. I decided to duplicate what they were doing.

Within weeks I went from being obscure to being interviewed by newspapers, radio, television and even national magazines. That led to big enrolments in my seminars, numerous subscribers to my newsletters and speaking invitations from all kinds of groups.

As time went on, I kept meeting struggling entrepreneurs that I knew could use the same things I'd discovered to give their business a boost, expand beyond tiny boundaries, and use their creative ideas in bigger and better ways.

Eventually, I put these ideas into a seminar which has been one of my most popular offerings. However, I always wanted to find a way to share this valuable information with others who couldn't come to a seminar. I am excited to announce that that's finally happened.

Establish Yourself as an Expert has taken on a whole new form and is available to you right now, right where you are. Read on.

These Tools Can Be Yours

Establish Yourself as an Expert is now available for the first time as an e-course which you can use to make the most of your own expertise. In just 7 sessions you will learn:

  • Inexpensive and free ways to establish yourself as an expert in the field of your choice
  • Shortcuts to finding the people who want what you have to offer
  • The easiest way to begin packaging your information
  • How to expand your base of influence
  • How to find and attract interest from the media
  • How to keep building your reputation as the authority worth listening to

Here's What You'll Learn

In short, you'll learn what every expert knows. In addition, you'll be given an overview of the potential ways in which an expert can earn money. If you have a story to tell and expertise to share, or want to enhance your business, this course will show you attention-getting ways to let others know you're around.

WEEK 1: The definition of an expert and the expert's journey

WEEK 2: The 3 things you need to establish yourself as an expert

WEEK 3: Creating a tip sheet: the real starting point

WEEK 4: From tip sheet to talk

WEEK 5: From tip sheet to article

WEEK 6: Think like an expert

WEEK 7: Selling your expertise

How Big a Stage Do You Want to Play On?

Whether you dream of being a media darling or want to be known as the best plumber in town, this program can help you get there. Not only will you learn to package your information like a pro, you’ll get dozens of new ideas for uncovering opportunities, building confidence and letting others know that you’re the expert worth listening to.

Give your business a big boost by starting to think and act like the expert you can be. The complete, step-by-step program is yours for only $79, £40, €59. It is supplied through Nick Williams’ website, so sign up now and you'll receive your first lesson within minutes – click here, now. 


One of the reasons that mature people stop learning is that they become less willing to risk failure.

~ John W. Gardner



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Where in the World
Is Barbara Winter?

For exact offerings, check with the learning program listed for each location:


Coming Events
2007

I'll be doing fewer adult ed programs this year and more retreats and teleclasses.

My teleclass schedule doesn't get set too far in advance so watch my e-mailings for updates.

In most of the locations listed here, I'll be teaching Making a Living Without a Job, Establish Yourself as an Expert and (where you see two dates) How to Support Your Wanderlust.

Here's where I'll be in the next few months:

San Francisco, CA
June 22 & 23
925/229-2151

Denver, CO
August 16
702/562-3386

Northampton, MA
August 24 & 24
www.changingcourse.com

Denver, CO
September 7 & 8
303/399-0093

Sacramento, CA
September 14 & 15
916/929-9200

Portland, OR
September 28 & 29
503/977-4933

Marlboro, MA
October 20
508/485-9430

Upper Arlington, OH
October 26 & 27
614/583-5333

Seattle, WA
November 9 & 10
206/365-0400

Don't see your part of the country listed for a seminar? Join Barbara for a teleclass!